Tin Tức

Ý Nghĩa Của Từ Shrek Is Love Shrek Is Life Là Gì, Shrek Is Love Shrek Is Life Là Gì

The video clip opens with a boy kneeling beside his bed in prayer. It’s not to God, but to Shrek, the world’s most popular ogre. “Shrek is love,” the boy mutters. “Shrek is life.”

No, it’s not some sick new spinoff of the blockbuster DreamWorks franchise. It’s the latest fanmade addition to the the internet’s bizarre and ongoing obsession with Shrek.

Đang xem: Shrek is love shrek is life là gì

In the clip, the boy’s father overhears his prayer. He calls the boy a homophobic slur. The boy retaliates, and his dad slaps him. He cries himself to sleep. Sometime during the night, he’s woken up by Shrek himself. The ogre whispers in the boy’s ear, “This is my swamp.”

It gets much weirder—and more NSFW—from there. It ends with Shrek saying, “It’s all ogre now,” before flying out the bedroom window. The phrase “Shrek is love. Shrek is life” appears on the screen over some melancholy piano music.

Shrek was released in 2001. Fans flocked to deviantART to post their original comics and illustrations. But it took about 11 years for the internet’s Shrek obsession to go from cute to cult-like.

Advertisement Hide

Dec. 1, 2009, holds a particular significance in Shrek’s internet history. That’s when DreamWorks launched its official Facebook page for the series—a place for the studio to promote Shrek products and spinoffs. It was also a place where DreamWorks had Shrek occasionally speak to his fans through cute first-person posts.

*

Unrecorded

*

Unrecorded
Advertisement Hide

*

Unrecorded

These posts were a big hit on Facebook. The number of likes each one received was 1,000 to 2,000 more than the average promotional post. What DreamWorks may not have realized was that this sort of creativity—the removal of Shrek from the confines of its films—is exactly what fans had been doing well before they launched its Facebook page.

*

Advertisement Hide

*

Unrecorded

*

Unrecorded

*

Unrecorded
Advertisement Hide

*

Unrecorded

In March 2014, ShrekChan received its 500,000th visitor.

“In my opinion, it’s a subversion of brony culture, again taking something relatively childish with good intentions and flipping it to an ironic appreciation,” said Amanda Brennan, a former researcher for Know Your Meme and Tumblr staffer.

Advertisement Hide

With the Shrek meme thoroughly established thanks to deviantART and ShrekChan, 4chan took it to a whole new demented level in 2013.

The “Shrek Is Love, Shrek Is Life” metameme was a meme built on top of an existing meme. As illustrated in the video clip mentioned earlier, it tells the story of a Shrek-obsessed boy who is disturbed by the green ogre in his sleep. (Warning: NSFW.)

*

Unrecorded

*

Unrecorded
Advertisement Hide

*

Unrecorded

All of this new attention has resulted in a rise in popularity on Google trends.

*

Advertisement Hide

She points out that while the phrase “Shrek is love” is “on the upswing, comparing it to a search for just ‘Shrek” flattens the graph.” Meaning all the online appreciation for Shrek barely factors into his mainstream popularity.

The meme may live forever underground.

Xem thêm: Tụng Chú Đại Bi 5 Biến Cho Người Chưa Thuộc, Tụng Chú Đại Bi

Update: March 9, 2017

Since it peaked in late 2014, the cult of the “Shrek is love, Shrek is life” meme has gradually faded from the internet. There are still some active “brogres,” but a look at the Google Trends graph for “Shrek is love” would seem back up our prediction that “the meme will live forever underground.” Emphasis on the “underground” part.

Advertisement Hide

*

To understand the decline of Shrek’s role as an internet religion since 2014, the Daily Dot contacted Martin Gyiran, the admin of what might be the last active Shrek Is Love Facebook page.

“Since 2014 October there is no ‘big’ Shrek is Love stuff,” he said. “It’s mostly memes (nowadays dank memes) and hard to find Shrek is Love related content.”

While Google searches for Shrek Is Love were dropping off a cliff, Shrek memes continued to grow, slowly and gradually. There’s enough material that Gyiran still posts Shrek memes regularly, farming them from 4chan and Tumblr. Most of them are totally unrelated to the cult of Shrek, but new trends have taken its place.

Advertisement Hide

“Recent Shrek memes are usually the Shrek versions of trending memes so it will continue in that direction,” Gyiran predicted.

“People forgot what ‘Shrek is love Shrek is life,’ is. They only see these memes and Smash Mouth – All Star becoming a thing,” he added.

It seems that Shrek’s most lasting contribution to the meme world was its opening song, Smash Mouth’s chart-topper “All Star.” The band told the Daily Dot last year that they don’t love the memes about their song, but its lasting internet appeal has certainly been good for their income.

The prognosis for Shrek memes is that they’ll never really die, just keep going along at the same low hum as they’re remixed with the latest meme trends.

Advertisement Hide

Gyiran is optimistic.

“In the past few months there are several new Shrek memes, and it’s easier to find them,” he said.

Shrek is no longer life, but it’s still a viable meme commodity.

Share this article
*First Published: Mar 27, 2014, 10:37 am CDT
Fernando Alfonso III

Fernando Alfonso III served as an early Reddit and 4chan reporter and the Daily Dot’s first art director until 2016. He’s gone on to report at Lexington’s Herald-Leader and at the Houston Chronicle.

Xem thêm: Cách Nấu Canh Đầu Cá Thu Siêu Ngon Và Hấp Dẫn, Cách Làm Canh Đầu Cá Thu Nấu Chua Ngon Tuyệt

*

Jay Hathaway

Jay Hathaway is a former senior writer who specialized in internet memes and weird online culture. He previously served as the Daily Dot’s news editor, was a staff writer at Gawker, and edited the classic websites Urlesque and Download Squad. His work has also appeared on nymag.com, suicidegirls.com, and the Morning News.

Related Articles

Trả lời

Email của bạn sẽ không được hiển thị công khai. Các trường bắt buộc được đánh dấu *

Back to top button